Archive for the 'Marketing' Category

Low-Cost Internet Marketing in a Recession

Internet marketing is great during a recession, because it is relatively affordable.  What follows are a few marketing ideas that will cost you little or nothing, except (in some cases) the time it takes for you or your employee to do it.

Maintain a company blog.  Company blogs may have tips and advice, company news, product [...]

Marketing on a Budget

Many businesses both large and small have been suffering in the current economy, and as a result they are having to think about cutting back.  My husband works for a huge company and is still seeing evidence of cutbacks at work, such as limits on overtime and hiring.  At the same time, I know of [...]

Creative Uses of Internet Marketing

Internet marketing doesn’t have to be boring.  There are plenty of creative ways you can market yourself online.  And you know what?  The more creative ways are more likely to attract potential customers, anyway.
For instance, you can use your pets to promote yourself and take advantage of people’s animal-loving tendencies to spark their interest.  I remember [...]

Two Sides to SEO Marketing

When hiring an SEO Service, you should look carefully to make sure that the service provider that you hire will provide two different sides to the SEO marketing that you’re asking them to perform. The first thing is to make sure that the SEO service is going to work to create quality backlinks to your [...]

The Rule of Marketing: Plan Ahead!

One of the biggest mistakes I see clients make is not thinking ahead enough with their marketing.
For instance, I have one client who is always contacting me for a press release after they have already implemented the website changes, started offering the new product, etc.  And then of course they want the press release done [...]