One of the biggest mistakes I see clients make is not thinking ahead enough with their marketing. For instance, I have one client who is always contacting me for a press release after they have already implemented the website changes, started offering the new product, etc.  And then of course they want the press release [...]

A company blog is a great way to market your company online — especially if you update the blog frequently, and your company is in a niche that will attract a lot of readers.  Basic guidelines say that a blog needs to be updated at least three times a week to be moderately successful, but [...]

Forming relationships and partnerships with other related businesses is an Internet marketing technique that many business owners overlook.  The tendency is toward “every man out for himself,” which doesn’t work nearly as well as forming beneficial relationships with other businesses.  This is one of the key ideas of Principled Profit, the groundbreaking book on marketing [...]

There is a common misconception that the more popular a niche is, the easier it will be to improve your website’s standing via Internet marketing.  However, this is not necessarily true. Think about it.  If a niche is really popular, then yes, there are more customers — but there are also many more competing businesses [...]

Many brick-and-mortar businesses are now creating websites and marketing themselves online.  In fact, it is extremely rare that you find a business that doesn’t have a website.  Even if all the website does is provide some information on the store such as store hours and location — in other words, the website doesn’t provide any [...]