The iPhone has gotten a lot of attention in the last year as a terrific mobile phone that makes use of unique new technology. Any time that something gets attention in the media, you should be giving your attention to it. That’s because marketing your own business around the business that’s getting news attention will drive additional attention to your own work.

Here are some creative things that your business could do with iPhone ringtones to promote your own work:

• Work with a ringtone developer to create iPhone ringtones that relate to your company. A company slogan, a sound that you brand for your company or a noise that’s related to what your company sells would be perfect. Let people download this from your site to promote your business.
• Run a promotion in which others develop iPhone ringtones for your business. This is the same idea as above except that it reaches out directly to readers and gets them interested in working with you.
• Partner up with a company that sells iPhone ringtones. Work out a deal in which your customers can download ringtones from their site at a discount if they mentioned that they got the information from you. You benefit another business and yourself at the same time.
• Sell iPhone ringtones on your site. This brings people there and once they’re there, they can see what you do.

Of course, iPhone ringtones are not the only ones you can use this way. Blackberry ringtones are also popular right now. And don’t forget about the interesting developments going on with Google’s phone! What’s good for other businesses is good for you if you play your cards right.

Technorati Tags: iPhone ringtones, download ringtones, Blackberry ringtones