Many brick-and-mortar businesses are now creating websites and marketing themselves online.  In fact, it is extremely rare that you find a business that doesn’t have a website.  Even if all the website does is provide some information on the store such as store hours and location — in other words, the website doesn’t provide any online shopping or even an email address for the business — a website is a quick and easy way to enable potential customers to look up information about the business.

An exclusively online business is somewhat different.  You don’t have local foot traffic to bring you new customers.  You don’t have local papers or weekly community mailings in which to advertise your sales, specials, or coupons.  You don’t have your store’s sign visible to people driving by on the nearby road.

Exclusively online businesses typically have to rely on exclusively online marketing.  For instance, if you have a company that provides online disability insurance quotes for helping doctors and dentists find long term disability insurance, your entire business is run online, so your marketing efforts must be too.

Part of marketing an online business is pulling in keyword searches from Google, Yahoo, and other search engines.  However, the vast majority of online businesses cannot simply sit back and let their websites pick up search engine traffic.  They have to actually work for their high search engine rankings, which means continually updating content, regularly releasing marketing articles and blog posts, and constantly generating new links to their website from other sites.

Another method is to buy pay-per-click ads on search engines such as Google.  For instance, for the physician disability insurance quote service mentioned above, you might choose to buy ads from Google AdWords, Google’s advertising service.  Your ads appear on search engine results with certain search terms, and on websites and blogs where your chosen keyword terms dominate.

There are many other ways to market an exclusively online business, but the point is that an online business is best marketed on the Internet!

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