In order to run a strong Internet marketing campaign, you will need to make sure you have a solid company website.  Internet marketing is different from traditional marketing in that people online expect a lot of instant gratification — i.e., they expect to be able to click through and check out the company right then and there.  You have a much greater likelihood of a recipient hanging onto a direct marketing flier, than of an Internet user keeping a link or a marketing email to go back to later.

So before you even consider marketing your business online, make sure your website is good enough to hold potential customers’ attention when they click through from an ad, marketing article, or press release.  A good hosted FTP site should look professional, not be free (i.e., ad-driven) hosting, and should have good organization and layout.  You should also be sure that your pages are well-written and search engine optimized, and your graphic design is professional and attractive.

Once these things are in place, you can start marketing your business.  But until there is an attractive, engaging, and optimized website for potential customers to come to, you are not ready for an online marketing campaign!

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